Event Ticketing

Horse Racing Event Ticketing Solution

Dubai World Cup

As “The Richest Race in the World,” the Dubai World Cup exemplifies a world-class event with enormous crowds, limited and urgent transaction windows, and complicated transactions. This prestigious event requires a no-glitch, payment transaction system that is quick, reliable, mobile—and, most importantly, secure. BBPOS meets the challenge with WisePad™. Customized apps extend event sales and ticketing beyond

venue gates: at retail outlets, within organizations, and by corporate sponsors. Onsite, WisePad™ portability allows ticketing stations to be relocated as needed to keep lines short and patrons moving from curbside to trackside quickly. WisePad™ captures and processes ticketing sales information in real-time, to tabulate revenue and attendance numbers.


  • Enhance patron experience.
  • Improve gate to trackside pass-through speed.
  • Provide a truly mobile, mPOS solution that allows “floating” ticketing stations.
  • Minimize device size and weight, and limit the need for peripheral devices.
  • Maximize device functionality to provide real-time information and seat assignments.
  • Distribute payment acceptance beyond the event gates and prior to the event day.


  • Inexpensive setup of temporary ticketing stations.
  • Rapid relocation of stations to manage ticketing queues.
  • Suitable for manned stations or self-serve kiosks.
  • Real-time ticket processing and seat assignment.
  • Streamlined ticketing and patron entry processes.
  • Real-time patron counts by device/station

WisePad ™

Dubai World Cup